Small business sales figures are rising: how to boost your activity

Xero’s latest Small Business Insights show that sales figures for NZ businesses are on the up! But when was the last time you reviewed your sales strategy? Come and talk to our team

“Q: Are sales figures up for New Zealand small businesses? And what can I do to give my own business sales a kick in the right direction?”

New Zealand small businesses have experienced some tough times over the past few years. But there are some signs that things are on the up as we enter the second half of the decade.

“A: Xero’s latest Small Business Insights show that sales figures for NZ businesses are on the up!”

The February 2026 results from the Xero Small Business Insights report show an increase in sales for many sectors across the final period of 2025.

"Sales in small businesses rose 4.8% year-on-year (y/y) in the December quarter, after a 2.8% y/y rise in the September quarter (revised up from 1.9% y/y initially reported). The December quarter result represents the largest rise in sales in three years."

Helping you refine your sales strategy

In a business environment that’s so volatile, it pays to continually review and refine your sales strategy. What filled your sales funnel two years ago may no longer be fit for purpose, so book some time with our team to talk through your sales strategy.

Tactics to consider include:

• Optimising your local SEO: Update your Google Business Profile to capture ‘near me’ searches from local Kiwi customers.

• Automating your lead nurturing: add automated email sequences to engage your prospects immediately after they enter your digital sales funnel.

• Making good use of social media: Feature video testimonials from New Zealand clients to build rapid trust and credibility.

• Upselling to your existing clients: Increase revenue by offering complementary add-ons to your current, loyal customer base during checkout.

• Shortening your response times: Use live chat tools to answer product queries instantly, significantly reducing your lead-to-sale conversion time.